Pinterest has become one of the most talked-about and rising social networking sites on the Internet over the last few months. However, Pinterest has actually been around for longer than that. The site actually began in March 2010, but it has only really taken off in terms of popularity since around October 2011. From March 2011 to February 2012, the average rate of visits from U.S. Internet users to Pinterest increased by 110%.
Further evidence of Pinterest's popularity and importance amongst social networking websites is shown by the fact that Pinterest's growth is higher than that of Google+, YouTube, and LinkedIn combined. Pinterest received 104 million U.S. visits in February 2012. Some of that traffic is in the form of retailers, including well-known brands like Whole Foods and Martha Stewart.
The demographics of Pinterest's traffic at this point in time breaks down as the following. Out of all of the users on Pinterest, 97% of them are women, as indicated by the percentage of women “liking” the Pinterest website via Facebook's “Like” button. Additionally, 55% of the site's traffic is women from the ages of 18-34 years old making an annual income of $30,000 to $99,000 per year. The majority of these women reside in the Southern and Midwestern United States, both of which are considered primary and critical markets in the United States.
Further information about the Pinterest website includes the fact that Pinterest continues to rise up the charts of most visited websites – it has risen all the way up to #16 according to Web information company Alexa. That ranking is higher than noted news website CNN.com. In January 2012, comScore reported that Pinterest had a total of 11.7 million unique users, which makes Pinterest the fastest site to have over 10 million unique users.
As you can see, Pinterest is rising and continues to rise as a prominent social networking website. Chances are that Pinterest's popularity will continue to grow as more people find out about it. In addition, more men are finding out about the site and using it as well to determine what they like and what they want. Plus, there are other people seeing the potential of accessing the Pinterest website, gathering data about their target markets, and then marketing to them via their pins. By learning about Pinterest and how the service works now, you can establish as a leader in your industry and be the source that Pinterest users turn to when they want specific resources or information about a topic that relates to your field, thereby boosting your profitability and reputation in your industry.